Stop Overpaying the IRS

TruFit Tax & Planning helps entrepreneurs and business owners keep more of what they earn through strategic tax planning.

"It truly fits for each individual's financial circumstance."

Are You Overpaying in Taxes?

Most people are -- and they don’t even know it.

22-32%

Average W-2 Effective Tax Rate

Business owners using the right strategies pay 10-18%. Same IRS. Same tax code. Different playbook.

$5K-$15K

Left on the Table Every Year

Missed deductions, unclaimed credits, and poor entity structure cost you thousands annually.

2

Playbooks in the Tax Code

One for people who file taxes. One for people who plan them. Which one are you using?

Services

What We Do

Tax preparation is the floor. Tax strategy is where wealth is built.

Tax Preparation

Accurate filing with optimization built in. We don’t just file -- we find every dollar you’re owed.

Tax Strategy

Proactive planning, not just compliance. We build year-round strategies that reduce your tax burden legally.

Entity Optimization

S-Corp elections, retirement plan setup, depreciation strategies. The right structure saves you thousands.

Wealth Preservation

Whole life insurance, real estate strategies, trusts. Protect and grow your wealth with tax-advantaged tools.

  • 20+ Years in Financial Services
  • Tax Prep + Strategic Planning
  • AI Enhanced Tax Analysis

How It Works

Three steps to paying less in taxes -- legally.

1

Book a Free Call

Schedule a no-obligation strategy session. We’ll discuss your situation and identify opportunities.

2

We Review Your Situation

Our team analyzes your returns, entity structure, and financial goals to find savings you’re missing.

3

Get Your Strategy

Receive a personalized tax plan with specific, actionable steps to reduce your tax burden this year.

TruFit Tax & Planning

Free Guide

5 Tax Strategies Every Entrepreneur Needs for 2026

“Tax preparation is the floor. Tax strategy is where wealth is built.”

Free Download

5 Tax Strategies Every Entrepreneur Needs for 2026

  • S-Corp election strategies that save thousands
  • Retirement plan optimization for business owners
  • Real estate depreciation and 1031 exchange basics
  • Commonly missed deductions checklist

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Frequently Asked Questions

Answers to the tax questions we hear most -- for individuals and business owners.

About TruFit

Who is TruFit Tax & Planning for?

Entrepreneurs, business owners, W-2 employees with side income, real estate investors, and anyone who wants to go beyond basic tax filing. If you think you might be overpaying, you probably are.

How is this different from my current CPA?

Most CPAs focus on compliance -- filing your return accurately. We focus on strategy -- proactively reducing your tax burden through entity optimization, retirement planning, depreciation, and other legal tools. Filing is included, but planning is where the real savings happen.

What does a tax strategy session cost?

Your first strategy call is completely free. We'll review your situation and identify potential savings before you commit to anything. No pressure, no obligation.

Do you handle tax preparation too?

Yes. We handle everything from filing to year-round strategy. But unlike traditional prep services, every return we file is optimized using the strategies we identify during planning.

What types of tax strategies do you focus on?

S-Corp elections, retirement plan optimization (Solo 401K, SEP IRA), real estate depreciation, Section 179 deductions, entity restructuring, charitable giving strategies, and more. The right mix depends on your specific situation -- that's what the free call is for.

For Individuals

What documents do I need to file my individual tax return?

At a minimum: W-2s from employers, 1099s for freelance or investment income, mortgage interest statements (1098), and records of any deductible expenses (medical, charitable, education). If you're self-employed, you'll also need profit-and-loss records and estimated tax payment receipts. We send every client a personalized checklist before tax season so nothing gets missed.

When is the tax filing deadline, and what happens if I miss it?

The federal deadline is typically April 15. If you can't file on time, you can request an automatic 6-month extension -- but the extension is to file, not to pay. If you owe taxes and miss the deadline without an extension, the IRS charges a failure-to-file penalty (up to 5% per month) plus interest. Filing on time -- even if you can't pay in full -- avoids the steepest penalties.

Do I need to file a tax return if my income is below a certain amount?

It depends on your filing status, age, and income type. For 2025, single filers under 65 generally must file if gross income exceeds $15,200. But even if you're below the threshold, filing is often worth it -- you could be leaving refundable credits (like the Earned Income Tax Credit) on the table.

What is the difference between a tax deduction and a tax credit?

A deduction reduces your taxable income -- a $10,000 deduction in the 24% bracket saves you $2,400. A credit reduces your actual tax bill dollar-for-dollar -- a $2,400 credit saves you exactly $2,400. Credits are almost always more valuable. Some credits are even refundable, meaning you get money back even if you owe nothing.

Which common tax deductions and credits am I eligible for as an individual?

Common deductions include mortgage interest, state and local taxes (up to $10,000), charitable contributions, student loan interest, and HSA contributions. Popular credits include the Child Tax Credit, education credits (American Opportunity and Lifetime Learning), and energy-efficient home improvement credits. Most people miss at least one -- that's why a quick review can pay for itself many times over.

How do I choose the right filing status (single, married filing jointly, etc.)?

Your filing status is based on your marital and family situation as of December 31. Married couples usually save the most filing jointly, but not always -- if one spouse has high medical bills or student loan payments, filing separately can sometimes lower the combined bill. Head of Household status offers better brackets and a higher standard deduction than Single. We run the numbers both ways to find the best option.

How do tax brackets work, and how can I tell which bracket I'm in?

Tax brackets are marginal -- only the income within each range is taxed at that rate. If you're a single filer earning $100,000, you don't pay 24% on all of it. The first ~$11,600 is taxed at 10%, the next chunk at 12%, and so on. Your effective rate (total tax / total income) is what actually matters, and it's almost always lower than your marginal bracket. Understanding this is the first step to smart planning.

What types of income are taxable, and what is tax-free?

Wages, freelance income, rental income, interest, dividends, and business profits are all taxable. Tax-free income includes Roth IRA withdrawals (in retirement), municipal bond interest, life insurance death benefits, gifts (for the recipient), and up to $250K/$500K in home sale gains. Knowing the difference helps you structure income sources to keep more in your pocket.

How are investments, dividends, and capital gains taxed, and what is cost basis?

Short-term gains (assets held under 1 year) are taxed as ordinary income -- up to 37%. Long-term gains get preferential rates of 0%, 15%, or 20% depending on your income. Qualified dividends get the same favorable rates. Your cost basis is what you paid for the asset; the gain is the sale price minus cost basis. Tracking basis accurately and timing your sales strategically can save thousands.

What is the Alternative Minimum Tax (AMT), and how do I know if it applies to me?

The AMT is a parallel tax system that limits certain deductions and credits to ensure higher earners pay a minimum amount. It most commonly affects people with large state/local tax deductions, incentive stock options, or significant itemized deductions. The 2025 AMT exemption is $88,100 (single) and $137,000 (married filing jointly). If your income is in the $200K-$500K range with heavy deductions, it's worth checking -- we run AMT calculations as part of every strategy review.

What retirement accounts (401(k), IRA, Roth IRA) give me the best tax advantages?

Traditional 401(k) and IRA contributions reduce your taxable income now -- great if you're in a high bracket today. Roth accounts are funded with after-tax dollars but grow and withdraw completely tax-free in retirement -- ideal if you expect higher income later. The best strategy often uses both. For 2025, 401(k) limits are $23,500 ($31,000 if 50+) and IRA limits are $7,000 ($8,000 if 50+). Maxing these out is one of the simplest and most powerful tax moves.

How are life insurance death benefits taxed, and can they be received tax-free?

In most cases, life insurance death benefits are received completely income-tax-free by the beneficiary. This makes permanent life insurance (whole life, IUL) a powerful wealth transfer and tax planning tool. The cash value also grows tax-deferred, and policy loans can provide tax-free access to funds during your lifetime. Properly structured, it's one of the few truly tax-free financial vehicles available.

What records should I keep for tax purposes, and for how long?

Keep tax returns and supporting documents (W-2s, 1099s, receipts, bank statements) for at least 3 years from the filing date -- that's the standard IRS audit window. If you underreported income by more than 25%, the window extends to 6 years. Records related to property, investments, or business assets should be kept for as long as you own them plus 3 years after you sell or dispose of them.

What should I do if I receive a notice or audit letter from the tax authorities?

Don't panic -- most IRS notices are routine (requesting documentation or flagging a math error). Read the notice carefully, note the deadline, and don't ignore it. Gather the specific documents requested and respond in writing before the due date. If it's an actual audit or you're unsure how to respond, get professional help immediately. We represent clients through the entire audit process.

When should I hire a tax professional instead of filing on my own?

If your tax situation is simple -- single W-2, standard deduction, no investments -- DIY software works fine. But once you add self-employment income, rental properties, stock options, multiple entities, or income above $150K, the complexity (and the cost of mistakes) goes up fast. A good tax strategist doesn't just file -- they find savings that more than cover their fee. If you're not sure, that's exactly what the free call is for.

For Business Owners

What's the difference between an LLC, S-Corp, and C-Corp for tax purposes?

An LLC is a legal structure, not a tax election -- by default it's taxed as a sole proprietorship (single member) or partnership (multi-member). An S-Corp is a tax election that lets you split income between salary and distributions, potentially saving 15.3% in self-employment taxes on the distribution portion. A C-Corp is taxed separately at a flat 21% rate but faces double taxation when profits are distributed as dividends. The right choice depends entirely on your income level, growth plans, and how you take money out.

How do I choose the best entity type for my business to reduce taxes?

There's no one-size-fits-all answer. Generally: if net profit exceeds $50K-$60K, an S-Corp election starts saving on self-employment tax. If you're reinvesting heavily and want to retain earnings at 21%, a C-Corp may make sense. Many business owners benefit from a multi-entity structure -- for example, an operating S-Corp with a separate real estate holding LLC. We model the numbers for your specific situation during the strategy call.

What are the tax benefits of being taxed as an S-Corp?

The biggest advantage is reducing self-employment tax (15.3%). As an S-Corp, you pay yourself a reasonable salary (subject to payroll tax) and take the remaining profit as a distribution -- which is not subject to self-employment tax. On $150K in profit, paying yourself a $70K salary and taking $80K as a distribution could save you $12,000+ per year in SE tax alone. You also get access to additional fringe benefits and retirement plan options.

How can a C-Corp be used for retained earnings and fringe benefit strategies?

A C-Corp pays a flat 21% federal rate on retained earnings -- significantly lower than top individual rates (37%). This makes it useful for reinvesting profits into growth. C-Corps can also deduct the full cost of health insurance, group term life insurance, disability, and other fringe benefits for owner-employees -- benefits that aren't fully deductible in pass-through entities. The tradeoff is double taxation on dividends, so the strategy works best when earnings stay in the business.

Can I use multiple entities (LLC, S-Corp, C-Corp) together for better tax outcomes?

Yes, and this is where real tax strategy happens. A common structure: an S-Corp for your operating business (saving on SE tax), a separate LLC for real estate holdings (asset protection + depreciation), and potentially a C-Corp for specific activities that benefit from the 21% rate or fringe benefit deductions. Each entity serves a purpose. The key is making sure the structure matches your actual business -- not just setting up entities for the sake of it.

What is "strategic compensation" and how do I set an optimal salary vs. distributions?

In an S-Corp, the IRS requires you to pay yourself a "reasonable salary" before taking distributions. Strategic compensation means setting that salary at the right level -- high enough to satisfy the IRS, low enough to maximize distribution savings. Factors include your industry, role, hours worked, and company revenue. Set it too low and you risk an audit; set it too high and you're leaving tax savings on the table. We benchmark against IRS guidelines and industry data to find the sweet spot.

What fringe benefits can I offer through my business that are tax-advantaged?

Your business can deduct health insurance premiums, Health Savings Account (HSA) contributions, group term life insurance (up to $50K), disability insurance, educational assistance (up to $5,250/year), dependent care assistance, and accountable plan expense reimbursements. Many of these are tax-free to the employee and deductible to the business -- a rare win-win in the tax code. The available benefits vary by entity type, which is another reason entity structure matters.

Can I hire my spouse or children, and what are the tax benefits and rules?

Yes -- if they do real work for real pay. Hiring your children (under 18 in a sole proprietorship or single-member LLC) is especially powerful: their wages are exempt from Social Security and Medicare taxes, and they can earn up to the standard deduction ($15,200 in 2025) tax-free. Hiring a spouse can give them access to retirement plan contributions and benefits. The work must be legitimate and the pay reasonable, but done right, this is one of the most effective family tax strategies.

How do self-employment taxes work, and how can I reduce them?

Self-employment tax is 15.3% on net earnings (12.4% Social Security + 2.9% Medicare) -- it's the employer and employee share combined. On $200K in profit, that's over $30,000 before income tax even kicks in. The most effective way to reduce it: elect S-Corp taxation and split income between salary and distributions. Other strategies include maximizing deductible retirement contributions and making sure you're capturing every legitimate business expense.

What retirement plans are best for small business owners?

The Solo 401(k) is the gold standard for self-employed individuals -- you can contribute up to $70,000 in 2025 ($77,500 if 50+) as both employer and employee. SEP IRAs are simpler but limited to 25% of compensation. For high earners wanting to shelter even more, a cash balance pension plan can allow $100K-$300K+ in annual deductible contributions depending on age. We design retirement plan strategies that maximize tax savings while building long-term wealth.

How much can I contribute to a Solo 401(k) or cash balance plan, and how does that reduce my taxes?

Every dollar you contribute to a pre-tax retirement plan reduces your taxable income dollar-for-dollar. A Solo 401(k) contribution of $70,000 in the 37% bracket saves $25,900 in federal income tax that year. Stack a cash balance plan on top and you could shelter $150K-$350K+ depending on your age and compensation. These contributions grow tax-deferred until retirement. For high-income business owners, this is often the single biggest tax reduction strategy available.

What is cost segregation, and how can it reduce taxes if I own commercial or rental real estate?

Cost segregation is an engineering-based study that reclassifies components of a building (electrical, plumbing, fixtures, landscaping) into shorter depreciation categories -- 5, 7, or 15 years instead of 27.5 or 39 years. This front-loads your depreciation deductions, creating a large paper loss in the early years of ownership. On a $1M property, a cost seg study can generate $200K-$300K in accelerated deductions. If you own commercial or rental property and haven't done one, you're likely leaving significant tax savings untouched.

How does accelerated depreciation work, and what does it do for my cash flow?

Accelerated depreciation lets you deduct the cost of business assets faster than their actual useful life. Section 179 allows you to deduct the full cost of qualifying equipment, vehicles, and software in the year of purchase (up to $1,250,000 in 2025). Bonus depreciation (currently at 40% for 2025) applies to additional assets. The result: a larger deduction now means lower taxes now, which means more cash in your pocket to reinvest. It doesn't change total depreciation over time -- it shifts the benefit forward.

What are the most common tax mistakes small business owners make?

The top five we see: (1) staying as a sole proprietor or default LLC when S-Corp election would save thousands, (2) not making estimated tax payments and getting hit with penalties, (3) mixing personal and business expenses without proper documentation, (4) missing the home office deduction or vehicle deduction, and (5) waiting until tax time to "do taxes" instead of planning throughout the year. Most of these are easy to fix once you know about them.

How can I legally and proactively minimize my overall tax liability as a business owner each year?

Start with entity structure (the right entity can save 5-15% immediately). Layer in retirement plan contributions to shelter income. Optimize your salary-vs-distribution split. Capture every deduction -- home office, vehicle, travel, education, health insurance. Use depreciation strategies for equipment and real estate. Plan quarterly, not annually -- the best strategies require action before December 31. This is exactly what we build during a strategy engagement: a personalized playbook you execute throughout the year, not a one-time filing.

Ready to Keep More of What You Earn?

Book a free strategy call and find out how much you could be saving. No commitment, no pressure -- just clarity.

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